Through a Targeted Approach

Seeking Hispanic Audiences

Through a Targeted Approach

In a unique blend of Total Market solutions, we help you reach the Hispanic market with improved targeting techniques that ensure the highest possible return on investment (ROI). At the same time, you exceed your campaign goals at every turn.

Experience improved targeting

In a "Total Hispanic Market" Solution

Language Targeting

Language Targeting

Engage with Pulpo for more than just language targeting, where the focus involves valuable customer browser data and communication in Spanish without cultural nuances or ethnic encoding.

Total Market Strategy

Total Market Strategy

We believe in more than a generalized total market strategy that is focused on reaching a diverse market where culture is always a consideration. We believe in authenticity.

Total Hispanic Market Approach

Total Hispanic Market Approach

Our goal is to achieve a total Hispanic market approach. We offer culturally relevant content and messaging using “cultural winks” to engage and embrace your audience.

Ensure higher return on investment

With the Pulpo Targeted Approach

At Pulpo, our targeted approach delivers greater accuracy in reaching Hispanics across acculturation levels. We offer unparalleled audience scale and reach and flexible media-buy initiatives. We help you increase conversions, develop brand awareness, and build targeted traffic.

Exceed campaign goals

In Pulpo's Aim For Authenticity

White Glove Consumer Service

White Glove Consumer Service

Our Pulpo team works closely with you to offer professional customized services and premium resources to make the most of your campaign. Our highly trained sales associates tailor your campaign to meet your specific needs and is always on call to support your challenges.

Premium Data
and Custom Executions

Premium Data
and Custom Executions

With Pulpo’s technology platforms, you acquire the audience data you need. Pulpo offers high-quality inventory for your brand on both English and Spanish language sites, guaranteeing brand safety and securing exclusivity on top websites. Our innovative ad units and technical capacity allow us to run any kind of banner ad.

Data Programmatic Precision Targeting

Data Programmatic Precision Targeting

There’s a difference between general online media platforms and Pulpo’s audience platform. We give you a complete, multidimensional view of the (i)Hispanic consumer across acculturation levels, world-class publishers, and advanced analytics.

Understanding the Total Hispanic Market

IT’S NOT ONE SIZE FITS ALL

Language Targeting

Language Targeting

  • Exclusive language focus
  • Communication in Spanish
  • No cultural nuances
  • Limited data value use
  • Often relied on ethnic encoding approaches
  • Browser language data use

Total Market Strategy

Total Market Strategy

  • Generalized strategy
  • Focused on reaching diverse market as one homogeneous group
  • Assumes acculturated Hispanics behave as general market
  • Some cultural nuances considered
  • Messaging lacks authenticity, leaving Hispanics less engaged

Total Hispanic Market Approach

Total Hispanic Market Approach

  • Culturally relevant content and messaging
  • Cultural nuances are more important than language
  • Use of “cultural winks” to engage and touch audience
  • Deliver greater authenticity that motivates and engages audience
  • Improved KPI performance reduces wastage

Precise analytics solutions

Fully Transparent Process and Results

Audience Management

Audience Management

Use our technology to precisely identify and reach (i)Hispanic audience segments across the web, and to capture specific audience segments that are unique to your campaign, product or service.

World-Class Publishers

World-Class Publishers

Develop flexible, tailor-made communications for your key audience segments, and publish dynamic versions of your banner and landing pages in real time.

Advanced Analytics

Advanced Analytics

Evaluate and fine-tune your next online advertising experience with in-depth, ROI-driven analytics. Reach your target audience with programmatic alternatives.

Precise analytics solutions

Quick Market Research

Pulpo’s Quick Market Research (QMR) reports include highlights of the Hispanic population as it relates to a certain vertical/brand as well as comparisons between different segments (total Hispanic population vs. (i)Hispanics, Hispanics vs. General Market, and more). Learn More
Let's get started

Let's get started

Schedule a phone call today!