Our market is huge, but it's getting <em>huger</em>

Our market is huge, but it's getting huger

The (i)HISPANIC Opportunity

In the U.S. alone, there are over 55 million Hispanics, with an estimated purchasing power of more than $1.5 trillion. This segment is growing ten times faster than the general population, and more Hispanics are becoming (i)Hispanics every day.

U.S. Hispanic Internet Audience Statistics

  • 33.5 Million U.S. Hispanic Internet users
  • The U.S. Hispanic Population has been growing steadily, and is projected to reach 132 million people by 2050. In fact, U.S. Hispanic birth rate within the U.S. is one of the key drivers for population growth, while the non-Hispanic white population is shrinking.
  • The (i)Hispanic Population is particularly attractive because its members are early technology adopters, index higher on mobile internet usage, and are large influencers of offline Hispanics.
  • The U.S. Hispanic online population reached 30 million visitors in March 2011, an increase of 13% from the previous six months.
  • On average, Hispanics spend 14 weekly hours using apps/web via smartphone and 5 hours per week surfing the internet via desktop/laptop.

Acculturation Model

Pulpo’s Acculturation Model studies Hispanic generations in depth, taking into account factors such as: generational level, age of entry or immigration, proportion of life lived in the U.S., online language consumption, individual and household language.

1st Gen

1st Gen

  • Foreign-born immigrant
  • Came to U.S as an adult or teenager
  • Spanish language dominant
  • Less acculturated

1.5 Gen

1.5 Gen

  • Foreign-born immigrant
  • Came to U.S at an early age where primary schooling took place
  • English language preferred or dominant
  • Bilingual – bicultural

2nd Gen

2nd Gen

  • U.S. born
  • One parent is foreign born
  • English language dominant
  • Bilingual-bicultural

3rd+ Gen

3rd+ Gen

  • U.S. born
  • Both parents are u.s. born but one is a 2nd + generation immigrant
  • English language dominant
  • Hyper-acculturated

1.5 Generation Hispanics

0 %

Speak Spanish at Home

0 %

Are Highly Acculturated

0 %

Speak English Well

The majority of 1.5 Generation Hispanics are foreign-born, but they are conquering their new environment and are feeling more settled than unsettled. Most Settlers have lived between 25% and 75% of their lives in America.

Let's get started

Let's get started

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