We Are Pulpo

We Are Pulpo

We know digital media. We know Hispanic culture. You should get to know us.

We are an online ad network with access to proprietary data and technology that allows us to place ads across channels and specifically target Hispanics. Pulpo has the largest Hispanic reach today, as measured by comScore. In an aggregated total, we reach approximately 40M unique Hispanics per month according to comScore. Pulpo places device-compatible targeted ads on web, mobile, video, and social media.
  • What makes Pulpo unique:
  • Commitment to reach Hispanics across acculturation levels
  • A proprietary targeting and segmentation algorithm
  • Our ability to minimize misused time and energy on inexact targets
  • Precision tools for greater ROI
  • Experienced media planners and strategists
“At Pulpo, we have a deep understanding of your Hispanic audience and we know just how to reach and touch them. It’s just part of the Pulpo difference.”Oscar Padilla, Senior VP of Marketing, Digital Media & Insights

Timeline

2008
2011
2013
2014
2015
2016

Timeline

2008

Company’s Inception

2011

Opened Office in Argentina

2013

Launched Pulpo Planner

2014

Launched Acculturation Model. Entravision Acquisition.

2015

Launched Programmatic Sales Unit

2016

Launched Erazno y la Chokolata, El Show de Piolín, Armida y la Flaka and El Genio Lucas Apps. Introduced Chanclazo, 3D Erazno animation characters.

Leadership

Founded in Berkeley, California, Pulpo is the premier source of Hispanic inventory across all acculturation levels throughout the digital landscape, ranked #1 by comScore in both Hispanic Reach and Bicultural Audience. Pulpo, initially a start-up, is now a full service company which harnesses the power of Big Data, employing both online and offline data modeling and enabling brands to hyper-target consumers, one-on-one and at scale across web, mobile, video, social, and audio streaming channels. Pulpo is part of Entravision Communications Corporation, and has offices throughout the U.S., Argentina and Mexico.

Jeff Liberman

President and Chief Operating Officer

Jeffery Liberman, our Chief Operating Officer since July 2012, has been involved in the management and operation of Spanish-language television, radio stations and interactive since 1974. Jeff previously served as the President of our radio division from May 2001 until July 2012. From 1992 until our acquisition of Latin Communications Group Inc. in April 2000, Mr. Liberman was responsible for operating Latin Communications Group’s 17 radio stations in California, Colorado, New Mexico and Washington D.C.

Solange Curutchet

Pulpo Executive VP

Solange brings a wealth of knowledge and experience in the Digital and Media industry with a strong focus and understanding of the U.S. Hispanic market. She has been part of Univision Interactive Media for more than 15 years working in critical business areas of Operations such as Publishers, Product and platform initiatives as well as Client Services and integrations between Marketing and Sales. She has been running successful teams all over digital and driving strategic leadership focused on Operations, taking into account revenue needs during the past years. She has also worked for video platforms and Programmatic in YuMe, developing new business for Latam.

This is a key position for Pulpo, with the main goal of securing the efficient functionality of digital business as well as driving extensive and sustainable growth in Pulpo Hispanic inventory and Product strategy with the necessary technologies for the fulfillment and efficient performance of Pulpo digital campaigns.

Oscar Padilla

Sales Marketing VP

Oscar Padilla is responsible for marketing, advertising and overall customer experience of Pulpo’s fast-growing digital and analytics division. Oscar is a seasoned technology executive with a long history leading innovation around digital media, Big Data solutions, programmatic ad tech, and cross-channel marketing strategies.

Before joining Entravision, he served as Senior Director of Interactive Strategy for Vertis Communications, where he led the formation of the company’s digital media practice. Other experience includes working at Hitachi Consulting, Blackboard and Mindshare Interactive Campaign.

Oscar has bylined opinion for 1to1 Media, iMedia Connection, Direct Marketing News, Mobile Marketer and Portada, and is a frequent speaker at major interactive conferences and forums – among them Strata, Association of National Advertisers (ANA), Portada, Hadoop Summit and TDWI.

Luciano Vázquez

VP of Engineering

Luciano Vázquez leads our Technology Ad Innovation team, which continually enhances Pulpo’s proprietary technology. He has extensive experience in managing complex projects gained over the past ten years in: architecture, technology, software development, maintenance of information systems and high-performance platforms.

As a developer, Luciano has worked on major projects for brands such as Bumeran.com, Cinemark, Clarin.com, and the American Jewish Joint Distribution Committee. As a project manager, he has worked with La Nación, Telecom, Yahoo, Cinemark, PeCom, Bumeran.com, AMIA, ORT, IPLAN, Dridco and RollingStone LA.

Ana Sepulveda

Human Resources Director

Ana has over 17 years of experience in HR. Prior to Pulpo, she worked for major multinational corporations, and cross-cultural teams in various Media, Entertainment and Telecommunications companies.

Ana holds a Business Administration degree from UCA, and she is in charge of developing and executing HR strategies and programs across the employee lifecycle to attract, develop and retain a highly engaged and differentiated business leadership.

Jeff LibermanPresident and Chief Operating Officer

Jeff Liberman
Jeffery Liberman, our Chief Operating Officer since July 2012, has been involved in the management and operation of Spanish-language television, radio stations and interactive since 1974. Jeff previously served as the President of our radio division from May 2001 until July 2012. From 1992 until our acquisition of Latin Communications Group Inc. in April 2000, Mr. Liberman was responsible for operating Latin Communications Group’s 17 radio stations in California, Colorado, New Mexico and Washington D.C.

Solange CurutchetPulpo Executive VP

Solange Curutchet
Solange brings a wealth of knowledge and experience in the Digital and Media industry with a strong focus and understanding of the U.S. Hispanic market. She has been part of Univision Interactive Media for more than 15 years working in critical business areas of Operations such as Publishers, Product and platform initiatives as well as Client Services and integrations between Marketing and Sales. She has been running successful teams all over digital and driving strategic leadership focused on Operations, taking into account revenue needs during the past years. She has also worked for video platforms and Programmatic in YuMe, developing new business for Latam.

This is a key position for Pulpo, with the main goal of securing the efficient functionality of digital business as well as driving extensive and sustainable growth in Pulpo Hispanic inventory and Product strategy with the necessary technologies for the fulfillment and efficient performance of Pulpo digital campaigns.

Oscar PadillaSales Marketing VP

Oscar Padilla
Oscar Padilla is responsible for marketing, advertising and overall customer experience of Pulpo’s fast-growing digital and analytics division. Oscar is a seasoned technology executive with a long history leading innovation around digital media, Big Data solutions, programmatic ad tech, and cross-channel marketing strategies.

Before joining Entravision, he served as Senior Director of Interactive Strategy for Vertis Communications, where he led the formation of the company’s digital media practice. Other experience includes working at Hitachi Consulting, Blackboard and Mindshare Interactive Campaign.

Oscar has bylined opinion for 1to1 Media, iMedia Connection, Direct Marketing News, Mobile Marketer and Portada, and is a frequent speaker at major interactive conferences and forums – among them Strata, Association of National Advertisers (ANA), Portada, Hadoop Summit and TDWI.

Luciano VázquezVP of Engineering

Luciano Vázquez
Luciano Vázquez leads our Technology Ad Innovation team, which continually enhances Pulpo’s proprietary technology. He has extensive experience in managing complex projects gained over the past ten years in: architecture, technology, software development, maintenance of information systems and high-performance platforms.

As a developer, Luciano has worked on major projects for brands such as Bumeran.com, Cinemark, Clarin.com, and the American Jewish Joint Distribution Committee. As a project manager, he has worked with La Nación, Telecom, Yahoo, Cinemark, PeCom, Bumeran.com, AMIA, ORT, IPLAN, Dridco and RollingStone LA.

Ana SepulvedaHuman Resources Director

Ana Sepulveda
Ana has over 17 years of experience in HR. Prior to Pulpo, she worked for major multinational corporations, and cross-cultural teams in various Media, Entertainment and Telecommunications companies.

Ana holds a Business Administration degree from UCA, and she is in charge of developing and executing HR strategies and programs across the employee lifecycle to attract, develop and retain a highly engaged and differentiated business leadership.

News

Case Study: Quick Service Restaurant

August 27, 2018

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Pulpo has extensive experience in running campaigns for major QSR brands. Successful campaigns have allowed us to develop best practices and learnings to better optimize our strategy. Leverage our knowledge to meet and surpass your campaign goals!Read More
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