Where can I learn more about how Pulpo selects ads?
What choices do I have as regards interest-based advertising from pulpo?
1. Pulpo customizes ads based on your browsing activity. This is often called interest-based advertising, or IBA.
2. You can opt-out from receiving interest-based ads from Pulpo.
3. Visit www.AboutAds.info or the Network Advertising Initiative to learn more about interest-based advertising and to see your opt-out choices from other participating companies.
Reasons why interest-based advertising benefits consumers
Interest-based advertising keeps the internet free: a larger number of ads improves revenues for websites, especially small businesses, which provide more and diverse content to consumers for free.
Relevant ads are good for you: with interest-based advertising, you see ads that are more relevant and useful to you, such as a sale from your favorite retailer, or discounts on airline tickets for a vacation.